RIPeanut trends after horrifying footage of Mr. Peanut’s death is released online (via toofab)
The brand later shared footage of the icon's final moments -- a Mr. Peanut snuff film, as it were -- showing the animated character's sacrifice.
After a devastating NUTmobile crash, Mr. Peanut, Wesley Snipes and "Veep" star Matt Walsh find themselves suspended over a ravine on a branch -- one in danger of breaking."MR. PEANUT was more than just a friend – he was a hero. His passing has shook me to my core," said Matt Walsh in a statement. "I'll do my best to honor his legacy and be there for my friends like he was always there for me even until our last wild ride together.
Yes, this is all part of Planters' Super Bowl campaign, which will culminate in a funeral to be aired during the third quarter of the big game.Mr. Peanut died of Nutural Causes.
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