MoviePass competitor Sinemia shuts down operations in the US as 'Avengers: Endgame' enters theaters

MoviePass competitor Sinemia shuts down in the US as 'Avengers: Endgame' enters theaters

Sinemia said that its"efforts to cover the cost of unexpected legal proceedings and raise the funds required to continue operations have not been sufficient."

"We are all witnessing that the future of moviegoing is evolving through movie ticket subscriptions," the movie-ticket subscription service said in the statement."However, we didn't see a path to sustainability as an independent movie ticket subscription service in the face of competition from movie theaters as they build their own subscriptions."

Sinemia said in March that it had terminated"approximately 3 percent of its accounts due to misuse or fraudulent activity." But more than 100 users contacted Business Insider saying their accounts were terminated unfairly. One user even went so far as to document on video, and post on YouTube, thewhile trying to buy a"Captain Marvel" ticket.

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