This is the story of three Chicago women who are trailblazers in the natural hair movement. As CBS 2’s Dorothy Tucker reported, the women took their journeys and turned them into big business – commanding a piece of the multibillion-dollar industry.
“As a little girl growing up, I thought ‘pretty’ was having my hair straight,” said Dominque Deverreaux, co-owner ofHowever, the process to get to “pretty” – treating the hair with harsh chemicals known as perms or relaxers — can be a painful one for Black women – including Lewis.
Three months ago, Donaldson died from breast cancer. But the multimillion-dollar company she started operates from a warehouse in the Fulton Market District – shipping products around the world. “I was mixing my hair products in my dorm room. That’s when I had my husband do my big chop sophomore year in my dorm room. He took some kiddy scissors and just cut off all my hair – and it was like this low, and he left me like kind of bald on one side,” Lewis said. “But it’s all right. I love him.”
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