THE CONVERSATION
This article was originally published on The Conversation, an independent and nonprofit source of news, analysis and commentary from academic experts. Disclosure information is available on the original site.
Under the assumption that creating unique food items will help businesses stand out and garner more engagement on social media, the Instagrammable food trend has given birth to novelty items like unicorn lattes and poop cafes. In a food context, it has been assumed that entertaining means food that looks more unique, distinct and atypical.
Our research examined over 10,000 images of food on Instagram from over 850 top restaurants using Google Vision, a machine-learning algorithm that extracts insights from images. While social media forecasters may suggest that unique foods are a trend, this logic contradicts some principles of evolutionary psychology. Humans evolved to quickly visually recognize foods, not just for what is edible, but also for what is calorie-dense.
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