Listen to this week's 'Mormon Land' episode.
The spots educated outsiders and united insiders by reinforcing the Latter-day Saint global community.and David NoyceIn the not-too-distant past, members of The Church of Jesus Christ of Latter-day Saints proudly wore the “Mormon” moniker.
Starting in 2011, the Utah-based faith produced a global advertising campaign, with the slogan “I’m a Mormon.” It included hundreds of short video or photographic bios of individual members as a way to show outsiders that Latter-day Saints come in all shapes, sizes and colors — that they’re not so different; they’re your friends and neighbors.
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