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YOUNG tourists from China are making a beeline for Subang Jaya ’s coolest neighbourhoods, drawn mainly to food outlets at night that serve up hip aesthetics, good coffee and on-the-go food.
In 2023, Subang Jaya received 1,344,557 domestic tourists along with 801,097 foreigners, with the majority of them comprising visitors from China. Ng said Selangor had surpassed the goal of attracting five million tourists last year, underscoring the state’s appeal as a premier tourist destination.Selangor has set a target of seven million tourists by the end of this year.
“China tourists last year saw 352,001 arrivals compared with the previous year of 203,615, a 73% increase. “Other than enjoying a cup of coffee, tourists enjoy food like burgers with a local twist, nachos with minced beef, sweet potato fries, pizzas and ice cream.”The younger generation in China has a tendency to share videos of their short trips, he added.
“Each outlet is a little different. They draw tourists who want to take good photos to create engaging content,” he said.
Subang Jaya Tourism Cafe Hopping A New Culture
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