MANILA, Philippines — What was once a line from President Ferdinand Marcos Jr.’s 2022 election campaign ditty, “Bagong Pilipinas” (New Philippines) is now his administration’s governance theme or slogan, and ... CDNDigital
A presidential memorandum made public by Malacañang on Saturday directed that all government agencies, corporations, and state colleges and universities, be “guided by the principles, strategies and objectives of the Bagong Pilipinas brand of governance and leadership in planning their programs, activities and projects.”
The Marcos administration’s Bagong Pilipinas slogan comes in the wake of the recent fiasco in the rebranding of the tourism campaign slogan and logo, and the controversy over the new logo of the Philippine Amusement and Gaming Corp. On the blue ribbons could be seen faint images of power windmills, which could be found in the President’s home province of Ilocos Norte, a satellite, solar energy panels, a nuclear plant cooling tower and two smoke stacks that could represent power plants. Fainter images of buildings under construction are on the red ribbons.
Joseph Estrada’s “Erap Para sa Mahirap” was short-lived as he was impeached less than halfway through his term on charges of bribery, graft, corruption, betrayal of public trust, and culpable violation of the Constitution. Renato Reyes, president of the martial law-era Bagong Alyansang Makabayan alliance which fought the dictatorship, sees a possible “revival” of the New Society.
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