Consumers are quickly taking to the new concept!
in August 2021. In contrast to the Clustertruck operations, these on-site kitchens offer food options from multiple eateries such as Dog Haus, Wing Zone, Monkey King Noodle Company, Carl's Jr., Fresh Brothers, and more. The lineup varies at each existing in-store location which currently includes a Los Angeles Ralphs, a Kroger in Houston, and, as of this week, an additional Kroger in Dallas.
Although both brands of ghost kitchens have only been open for a short period of time, they are already having a positive impact according to"So far, the ClusterTruck and Kitchen United ghost kitchens only operate in a tiny fraction of Kroger's massive and nationally distributed store fleet, but foot traffic data from locations with ghost kitchens are already demonstrating the significant gains that come from this concept," the Placer.ai report said.
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