The coronavirus pandemic has pushed many consumers to start ordering their fast-food breakfast meals through third-party delivery apps.
Online spending for fast-food chains' breakfast items nearly doubled between the weeks of March 16 and April 13, according to data from Edison Trends.
McDonald's has seen the biggest relative gain in online breakfast spending, although the pandemic has put pressure on its overall breakfast business. As states allow restaurants to reopen dining rooms, some chains are looking to jolt breakfast sales with new promotions and menu items.has upended many consumers' typical breakfast routines, causing many fast-food chains to lose out on early morning sales as their usual customers choose to eat cereal at home instead.
But some consumers are forming new routines and ordering their breakfasts online, through the likes of DoorDash andBetween the weeks of March 16 and April 13, consumers nearly doubled their spending on fast-food breakfast items ordered through third-party delivery services, according to Edison Trends, which studies anonymized and aggregated e-receipts from millions of U.S. consumers.
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