.Moncler is accelerating its digital transformation and aiming to double its share of online sales in three years.
MILAN — Moncler is accelerating its digital transformation and aiming to double its share of online sales in three years. The luxury company is bringing its e-commerce platform in-house, upon the expiration date of its contract with the Yoox Net-a-porter Group after nine years.
In addition, Moncler will launch a fully integrated omnichannel e-commerce platform in 2021. The new platform will be inspired by the world of entertainment, and will be focused on ease of navigation, customized content and product personalization features. To support this plan, Moncler has created a new “Digital, Engagement and Transformation” function, which will help implement the brand’s strategy across all digital channels, to create new services and experiences for consumers.
On- and off-line will coexist on Moncler’s omnichannel model built around a customer who follows non-linear purchasing paths and who interacts with the brand in brick-and-mortar stores, as well as online and across social channels.As reported, the 7 Moncler Fragment Hiroshi Fujiwara collection was released on July 2 and the company developed a hybrid physical and digital strategy running through Japan, China and Europe.
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