Prime Minister Narendra Modi's high-profile visit burnishes his image ahead of elections next year. Political experts say the portraits of Modi in Washington and the surrounding events will undoubtedly play a large role in the upcoming election.
The celebrity welcome for Modi this week in Washington gave the prime minister yet another chance to use the world stage as a venue to bolster his image at home. Throughout Modi’s tenure, local media in India have featured his hugs and greetings with world leaders. This time, the fanfare over his reception abroad comes just a year before India’s national elections.“No other leader is welcomed in the U.S. the way Modi was.
“He is the most recognizable and popular face in the world,” Goenka said. “We all know how the U.S. saw India a decade back. Now, because of Modi, it’s different.”Political experts say the portraits of Modi in Washington and the surrounding events will undoubtedly play a large role in the upcoming election. Fifteen parties that will challenge the BJP in the upcoming elections held a meeting Friday in an effort to display a united front.
Modi has also sought to make use of the enormous Indian diaspora outside the country to shape his public image, Verma added. India’s main opposition leader, Rahul Gandhi, also tried to tap into the diaspora during a recent U.S. tour, warning about India’s democratic backsliding, but with much less fanfare.
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