MLB streaming viewership up 42% on Opening Day in 1st season with pitch clock

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MLB streaming viewership up 42% on Opening Day in 1st season with pitch clock
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It will likely take months, if not years, to get an objective analysis of the pitch clock's effect on MLB, but the preliminary numbers are highly encouraging.

MLB's Opening Day saw 172 million watched minutes on the league's MLB.tv streaming platform, shattering the platform's previous single-day record of 121 million by 42%,The numbers on the league's nationally televised games were also encouraging. Per, Fox Sports' season-opening doubleheader on Saturday saw an average of 2.2 million viewers, up 10% from last year, while ESPN's Opening Weekend averaged 1.6 million viewers, up 11%.

ESPN's"Sunday Night Baseball" saw a milder gain of 4% from last year's average with 1.5 million viewers. However, the ESPN2"KayRod Cast" — ESPN's attempt to create a baseball version of the Manningcast with Alex Rodriguez and broadcaster Michael Kay — brought in 245,000 viewers, a larger portion of SNB viewers than expected.

That was a lot of numbers, but the overall message is that more people are watching baseball five days into the season. It might be a step too far to say it is all thanks to the pitch clock and MLB's other rule changes, but it's hard to imagine the changes and the ratings boosts aren't related.

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