The Salt Lick Records has produced another mystifying music video.
has just released its latest music video, this time for mlady's song"Magnifying Glass," which shows a solitary Hannah Beeghly sitting in the corner of an airy room, arranging dolls in a diorama. One by one, masked figures appear in the room alongside her. Beeghly, frontwoman of five-piece Denver band, pulls on her own mask, a shattered collage of different faces. Then she smashes the dolls under her boot and throws the others on the floor. It’s a bloody mess.
“Wanting to be in control of that means you don’t show your real self to anyone,” she says. “It’s not sustainable, and there’s this moment where everything will blow up and all your emotions are going to come out. To me that’s the scene where everything gets crushed.” The music video continues in the Salt Lick’s modus operandi to create a sort of universe involving its various artists. Members of Bear and the Beasts appear in the"Magnifying Glass" video along with all the members of mlady.
The disarming quality of mlady’s music coupled with the troubling imagery and setting makes the video unsettling.