JOHOR BAHRU: As campaigning for the Pulai and Simpang Jeram by-elections entered its seventh day on Friday (Sept 1), candidates are still seen as comfortable with the traditional approach of going to the ground to woo voters in small groups.
Nevertheless, they were also seizing the opportunity to use social media to reach out to voters, either to inform people of their campaign schedules or convey their visions and missions.
For Universiti Teknologi Mara liberal communication senior lecturer Dr A. Aziz Azizam, it was inevitable for political parties to turn to social media as it was a cheaper and more efficient way of campaigning to reach targeted groups. According to him, the main group of social media users were aged 18 to 40, but there was no evidence that the older group aged 41 and above was not influenced by information on social media.
He said Perikatan, for example, used its machinery for online campaigning in the by-elections, just as it had done in the recent six state elections."This is because there is a high percentage of non-Malay voters in the Pulai parliamentary constituency; on the whole, social media could not yet shake the political stance of non-Malays," he said.
"In fact, campaigning could be seen through the accounts of parties and other users," said Dr Nuurrianti.
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