After a globe-trotting publicity blitz by star Tom Cruise, “Mission: Impossible – Dead Reckoning Part One” launched with a franchise-best $80 million over five days, though it came in shy of industry expectations with a $56.2 million haul over the three-day weekend
NEW YORK — — After a globe-trotting publicity blitz by star Tom Cruise,launched with a franchise-best $80 million over five days, though it came in shy of industry expectations with a $56.2 million haul over the three-day weekend.
which opened in U.S. and Canadian theaters with $82 million over five days and $60 million over the three-day weekend. Paramount and Skydance had higher hopes for the action extravaganza of"Dead Reckoning," which cost $290 million to make, not counting marketing expenses. Cruise, the so-called savior of movie theaters last year, traveled tirelessly to again pump life back into a summer box office that’s been sluggish. After a splashy world premiere in Rome with a red-carpet on the Spanish Steps, Cruise and McQuarrie toured through theaters in Atlanta, Miami, Toronto and Washington D.C. in the days ahead of opening.
Though “Dead Reckoning” and “Oppenheimer” have vied for some of the same IMAX screens, each film has publicly endorsed the idea that a rising tide lifts all blockbusters. Cruise and McQuarrie in early July even bought opening-weekend tickets to both “Barbie” and “Oppenheimer.” “Barbie” director Greta Gerwig and “Oppenheimer” filmmaker Christopher Nolan returned with their own gestures of support.
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