Beefcakes alongside meaty ideas may sound like an unlikely pairing, but that’s true of the show’s central duo as well, writes Nina Metz.
Looking to get a feminist magazine off the ground, a young woman pitches her idea to a cavalcade of uninterested men. Only one gives her the time of day, and he happens to be a purveyor of porn in the San Fernando Valley. Why not serve up some male nudity along with those serious-minded articles, he suggests? A spoonful of sugar and all that. She hates the idea.But having no other options, she agrees.
I like all the business practicalities in play. Minx intends to offer readers “female emancipation with mature but thematically appropriate material,” Joyce says, sticking to euphemisms in their pitch to advertisers, whereas her partner is more blunt, with an eye on the bottom line: “Women’s liberation, what does it mean? Well, I’ll tell you what it means to me: It means liberating women from the $400 million in disposable income they spend every year.
But it’s also worth thinking about how “Minx” is constructed and why it prioritizes the point of view of a feminist who appears to have no community of women in her life, outside of her new female colleagues at the magazine and her unshockable older sister .
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