Minions: Rise of Gru broke box office records, earning more than USD 200 million globally. But what contributed to this Minion-heavy world we live in now?
of Mickey Mouse, Donald Duck, and other Disney characters in three Florida day cares. And ever since then, Disney has always been pretty notorious for being strict with its mascots.with Hanna-Barbera characters like Fred Flintstone.
Similar to its Hanna-Barbera characters, Universal plays a hands-off approach to places and products adding Minions or Minions-like designs—and it has arguably paid off. Minions are now just as recognisable and culturally relevant as popular Disney mascots. These days… perhaps even more popular.. Loads of them are Facebook uncle-and-auntie-type memes that do not AT ALL sound like something a Minion would ever say. And Universal is a-okay with that.
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