MillerCoors took another swipe at Bud Light Monday in a blog post that shared the rival beer's falling sales since it aired its controversial Super Bowl ad.
div > div.group > p:first-child"> Anheuser-Busch InBev bought five-and-a-half minutes of airtime for the 2019 Super Bowl, but it was a single 60-second commercial for Bud Light that made the biggest waves. The ad shamed Molson Coors Brewing's Miller Lite and Coors Light beers for using corn syrup, leading to backlash from both farmers and MillerCoors, Molson's U.S. division.
The commercial also jeopardized the future of an alliance meant to help the biggest U.S. beer producers. The Wall Street Journal first reported that MillerCoors pulled out of a meeting scheduled this month with AB InBev, Heineken and Constellation Brands. The four beer companies had been discussing teaming up for a national ad campaign to revive U.S. beer sales for more than a year before the Super Bowl commercial aired.
But MillerCoors places the blame for Bud Light's declining sales squarely on the Super Bowl commercial. In a blog post citing Nielsen data, the brewer said that Bud Light sales volume declined 9.2 percent from the previous year in the four weeks since the Super Bowl. In the 12 weeks prior the football game, sales volume for the beer was down 6.7 percent.
"It's clear that Bud Light's desperate attempt to mislead consumers is not helping them," Anup Shah, vice president of the Miller Family of Brands, said in a statement.
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