Young professionals hunting for apartments in big cities are pretty much screwed
Young, highly paid Americans are driving the resurgence and competition in urban rental marketsThis time last year, millennial Angel Burford and her husband were deep into working from home in a rented one-bedroom apartment in the heart of Seattle.
like months off rent or waived fees to lure potential new residents in cities like Seattle, New York, and San Francisco. The study found that renters between the ages of 20 and 50 earning more than $100,000 were making up the bulk of new activity in these locales. It specifically singled out Gen Z renters in their early 20s entering the market for the first time, as well as millennials and Gen Xers in their 30s and 40sThe flurry of new rental activity means landlords don't need to coax potential renters with discounts like Burford's anymore.
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