Maryam Booth, JJC Skillz, Daddy Hikima, Liquorose Afije, Mary Remmy Njoku, Oge Okoye, Ibrahim Suleiman, IK Ogbonna, and Mike Ezuruonye are other stellar casts in the health-focused film.
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He says the film ‘Time of the Month’ is a critical campaign component. It blends storytelling and music to tackle the often-stigmatised subject of menstruation—fostering open conversations about menstrual health and empowering young women across Nigeria. “Nigerian artistes, as entertainers and cultural icons, lend credibility to the message, making it more relatable and acceptable to the target audience. Incorporating music into the campaign helps achieve the strategic goal of normalising discussions about menstruation and breaking taboos while making the topic accessible and relatable.
“The story is similar for other members of the cast and crew. More impressive is that we discovered these artists have been doing a lot to promote the cause of women and girls on their various platforms, making it seamless for them to join our train”, added Mr Marjara. Mr Marjara acknowledged that one of the challenges it might face in the campaign is resistance from parents and caregivers with conservative views, who may prevent their girls from participating in the program, particularly in local communities.
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