“Encanto,” Bad Bunny and K-Pop fueled surges for different genres, though the established order remains in place.
— the biggest album of the first half of 2022 — children’s music had the largest percentage growth year over year so far , though its growth is slowing down a touch as the year moves along; it was up 58.4% in the first quarter over the same period last year. From Jan. 1 to June 30, children’s music stood at 1.54% of the total market, up from 1.15% midway through last year. Its growth in share of streams is similarly reflected: up 50% to 1.51% this year from 1.12% last year.
Latin, meanwhile, at a 6.25% market share, is up 28.4% in equivalent album units and 27.4% in on-demand streaming — both far outstripping the broader industry. And the genre’s decline in album sales is less steep than the business at large. Latin has already overtaken country in terms of share of the on-demand streaming market, boosting from 6.72% midway through last year to 7.67% at the halfway point this year, passing country’s 7.32% share in 2022 so far.
bump or a lasting trend is something to keep an eye on, but it’s worth noting that Latin was still up 25% in Q1 2022 over the first quarter of 2021 — and that’s before Benito’sThe top five genres in the U.S. have remained steady for several years now, and reflect the overall volume of listening nationally: R&B/hip-hop, rock, pop, country and Latin, in that order.
— Physical album sales in the comedy genre have doubled mid-year over mid-year — and the reason is almost entirely down to the vinyl release of, his smash hit album from June of last year that was released on the format in mid-December 2021 and has moved 44,000 physical copies in 2022 so far. — New age, as noted above, is growing faster than the market overall. While the genre’s market share is just 0.61%, consumption has grown 12.8% mid-year over mid-year in equivalent album units and 16.5% in on-demand streaming. So, what’s driving the growth? It’s sort of unclear, but it does seem that a lot of people are listening to an awful lot of— The world music core genre grew in market share with big leaps in streaming and equivalent album units.
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