Microsoft should throw billions at Apple to make Bing the default iPhone search engine, says a former Google exec
Ramaswamy suggested Microsoft should take a no-holds-barred approach and spend as much cash as necessary to push Google out of the default search bar on Apple devices – even if Microsoft makes no money from the deal.
"If I were them I would offer Apple 100% of rev[enue] share in order to get at the traffic," Ramaswamy said in an interview with theto be the default search engine on the more than 1 billion Apple devices globally, including the iPhone. It's a lucrative deal that nets Google a nice return from the billions of search queries carried out on Apple devices each year. The agreement has also made it harder for rival search engines to grab more market share, so much so that the deal sits at the center ofAn agreement with Apple to share 100% of search revenues might not make Microsoft any cash, but it could be a powerful move to disrupt Google's search dominance, Ramaswamy suggested.
"By the way, there's precedent," he added."Google gave more than 100% to AOL, and close to 100% to Yahoo, in its early years. That's how you make markets. They obviously will be trying everything."of its search engine and the company shows no sign of slowing. This week Microsoft also announced Bing users will be able to generate images through search.
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