A big new deal with Salesforce shows Microsoft is ‘on the offensive’ in the cloud wars, even as it puts Amazon under pressure for trying to ‘go it alone’
The deal follows Microsoft's other recently-expanded cloud partnerships with companies such as Oracle and SAP.
Partnering with other big cloud companies can get Azure in front of more customers and help gain marketshare faster than if Microsoft did it on its own. Microsoft's latest deal with Salesforce reveals part of the Redmond-based company's strategy to catch up to market-leading Amazon Web Services is to go after market share through big partnerships.to power Marketing Cloud, its cloud software for marketing professionals. The companies are also working together to allow customers to share information from Salesforce within the Microsoft Teams chat app.
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