The new version of Bing has yet to gain search advertising market share, but Microsoft has limited its availability. Now that's changing.
remains the leader in search advertising. Microsoft wants to become a more formidable challenger after introducing Bing in 2009, with help from OpenAI. Microsoft has said that for every percentage point of share it gains in the highly profitable search category, its revenue will increase by $2 billion.With its appearance in late November, ChatGPT has sparked a wave of interest in generative AI technologies that create text, images and other content in response to human input.
"We have really good, positive signal from the time we launched," Divya Kumar, global head of marketing for search and AI at Microsoft, told CNBC in an interview.
And over time, Bing will add integrations to third-party services such as OpenTable and Wolfram Alpha, enabling people to view and take action on current information when talking with the chatbot. OpenAIa similar concept called plug-ins for ChatGPT in March, but those wishing to try them must first join a waiting list.
People still must go through Microsoft's Edge web browser on PCs or the Bing app on mobile devices in order to use the new Bing, including its chatbot. That means Google has yet to allow people to use the Bing chatbot from Google's dominant Chrome browser. "We're still early in the journey and were still learning," Kumar said.
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