'There's some concern there, but you need to make sure that we're doing a reasonable process around this and this seems really haphazard,' Facebook's former Chief Privacy Officer Chris Kelly says about the potential TikTok ban.
TikTok will have to operate with two different owners to satisfy the U.S. government. TikTok is currently a global application. Americans can watch videos from around the world, and American creators can have global audiences.
But there are complicated technical questions that all three parties will have to figure out. The idea of splitting the company is to prevent the Chinese government from collecting data about U.S. citizens through TikTok.
Making it even harder, the scope of the deal could continue shift based on regulatory concerns. Under current parameters, Microsoft would operate TikTok in four countries while ByteDance would operate it in more than 100 other countries. Given that the U.S. has agreed to the broad framework, it seems that at least some parties in the government are fine with this arrangement. But if attitudes shift, the deal could morph into a sale of all TikTok assets outside China.
Microsoft's expertise is enterprise software. It's unclear the company has someone on staff that would be a clear fit to run the company. If Mayer departed ByteDance to move with the U.S. operations of TikTok, ByteDance would then need a new CEO to run operations in the rest of the world. Shifting the U.S., Canada, Australia and New Zealand away from the rest of the company will lower the price. Still, the deal will likely be in the tens of billions, according to a person familiar with the matter.
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