Grasshopper Farms founder Will Bowden has positioned his cultivation business to offer premium, sun-grown cannabis despite price pressures and competition.
Grasshopper Farms founder and CEO Will Bowden grew up Santa Cruz, Calif., where cannabis was part of the northern California surfer culture.
By the time he retired nearly a decade ago, medical cannabis was legal in California and other states were coming on line. Bowden went to work for a cannabis company in Delaware. Bowden is planning for the 2023 outdoor growing season, though like other cannabis cultivators around the country, he faces some headwinds.
On the downside, prices have dropped for producers because of supply competition from both legal and illegal growers. The volume-weighted average spot price of U.S. cannabis for the week ending Feb. 24 fell 20% from the year-ago period to $968 per pound, according to data from TD Cowen. Grasshopper Farms employs 45 people full time and brings on an additional 120 seasonal workers during harvest.
While premium sun-grown flower costs 10% to 30% more at wholesale, depending on strain and quantity, the growing process uses less electricity and other resources than indoor operations. “If you have a farm with relative humidity and good wind, you’re in good shape,” Bowden said. “If grapes, blueberries or tomatoes do well, you’re in the right area to grow cannabis.”
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