The Super Bowl spot for Michelob Ultra Pure Gold tells consumers if they buy a six-pack of the lager a portion of sales will go to farmers transitioning their farmland to organic.
The commercial tells consumers if they buy a six-pack of the organic beer a portion of sales will go toward farmers looking to transition to organic.The Super Bowl spot for Michelob Ultra Pure Gold, the brand's organic beer, tells consumers if they buy a six-pack of the lager a portion of sales will go to farmers transitioning their farmland to organic.
"This gives consumers the opportunity to join us in helping farmers interested in transitioning to organic," Andrews told CNBC. "For a typical farmer, there's a lot of risk associated. If you're not guaranteeing there's a buyer on the other end, sometimes it's too much of a challenge."
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