The Metaverse is still a blank canvas, but one thing is already clear: to succeed it needs a layer of utility or incentives that keep users invested argues Sandra Helou, head of Metaverse & NFTs at zilliqa.
The concept of the Metaverse has been around since the 1980s, but it has only been in recent years that we’ve seen hundreds of projects popping up on the scene. What we are currently experiencing are gamified worlds with limited integration and engagement abilities. Right now, the Metaverse is still a blank canvas for early adopters to test and entertain the concept.
Each metaverse has different requirements based on the industry and the layer of engagement they are looking at activating with the end-user. A metaverse is a place for brands to expand their fan bases and build communities as an added layer of engagement. So, not only will the elements be different, but the branding throughout the Metaverse will have to look different as well.
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