.Metaphysic_ai is developing AI for hyperreal metaverse experiences. 'Individuals [have to] own and control their own data around their face and their voice,' founder tomgtgraham says, addressing the ethical dilemma around using deepfake technology.
Metaphysic, the London-based tech firm behind the viral Tom Cruise deepfake videos, is partnering with Creative Artists Agency to develop generative artificial intelligence tools and services, while working with Miramax to develop
hyperreal content for the upcoming feature film "Here." Metaphysic founder Tom Graham shares insights into the impact of AI on the media industry, the importance of responsible AI, and the future of hyperreal technology in the metaverse.
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