Meta's new Twitter rival app Threads gets tens of millions of sign-ups on its first day | Kelvin Chan / The Associated Press

Tens of millions of people have quickly signed up to Meta’s new app, Threads, as it aims to compete with Twitter — a sign that users are looking for an alternative to the social media platform. Know more:

“I think I’ll just see — I’ll keep Twitter for a while and then if everyone moves over there [to Threads], then I’ll probably move,” said Javi de Andreas, a 24-year-old researcher in London.There was plenty of excitement among Threads users about the opportunity to make a fresh start on a new social media app, giving Threads a “first day of school” vibe.

There were also glitches, annoyance about the lack of a chronological feed and gripes about missing features — raising the question of whether the initial burst of interest would lead to sustained growth that could pose a meaningful challenge to Twitter. Teething problems for Threads include Zuckerberg’s posts — or Threads as they’re dubbed — not loading in several countries. But his replies to other users did appear.“The real test is not if we can build up a lot of hype, but if you all find enough value in the app to keep using it over time,” Mosseri posted in a thread.

Threads does have buttons to like, repost, reply to or quote a thread, and users see the number of likes and replies a post has received. Posts are limited to 500 characters, which is more than Twitter’s 280-character threshold for most users, and can include links, photos and videos up to five minutes long.

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