Meta may charge Instagram users in Europe a $14 per month subscription fee unless they opt in to targeted ads.
Meta may charge Instagram users in Europe a $14 per month subscription fee unless they opt in to targeted ads, according to. In addition, it may impose a combined monthly fee of $17 for ad-free access to Facebook and Instagram on desktop.that Meta would start forcing subscriptions on users who opted out of targeted ads, but the potential fees were unknown.
At the same time, Meta makes nearly a quarter of its revenue in Europe, with the bloc accounting for $7.2 billion of itsits Twitter rival, Threads, in Europe due to uncertainty over the DMA and whether it can connect the app to Instagram as it does elsewhere. With all that, Meta's plans for all its apps in the EU should become more concrete over the coming months before the new rules arrive in force.
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