As the company moves forward with sweeping changes to the Facebook experience, news has become less of a priority.
Meta on Tuesday began telling its news partners in the U.S. that the company no longer plans to pay publishers for their content to run on Facebook's News Tab, sources tell Axios.Meta's VP of media partnerships, Campbell Brown, told staffers the company was shifting resources away from its news products to support more creative initiatives, the Wall Street JournalFacebook brokered a slew of three-year deals with publishers in 2019.
The deals were worth roughly $105 million in the U.S., sources told Axios. In addition to that, the company spent around $90 million on news videos for the company's video tab called "Watch."A lot has changed since we signed deals three years ago to test bringing additional news links to Facebook News in the U.S.
Meta spent more than $10 million on its news partnership with the Wall Street Journal, more than $3 million on its deal with CNN, and more than $20 million on its partnership with the New York Times, sources told Axios. In some cases, the partnerships also unlocked paywalled content.Facebook has gone back and forth about the role news should play on its platform for years, which sometimes frustrated news partners.to prioritize content from friends over brands, including publishers.
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