Margarita Franklin, head of security communications at Meta, confirmed to WIRED that the company does not return the ad money if a network is taken down.
,” where networks used real accounts as part of their information operations. Nathaniel Gleicher, head of security policy at Meta, announced the changes in a blog post, noting that “threat actors deliberately blur the lines between authentic and inauthentic activities, making enforcement more challenging across our industry.”
This change, however, demonstrates how specific the company’s criteria for CIB is, which means that Meta may not have documented some networks that used other tactics at all. Information operations can sometimes use real accounts, or be run on behalf of a political action committee or LLC, making it more difficult to categorize their behavior as “inauthentic.”
“One tactic that's been used more frequently, at least since 2016, has been not bots, but actual people that go out and post things,” says Sarah Kay Wiley, a researcher at the Tow Center for Digital Journalism at Columbia University. “The CIB reports from Facebook, they kind of get at it, but it's really hard to spot.”Russia accounted for the most ads in networks that Meta identified as CIB and subsequently removed.
More than $22 million of the $30.3 million was spent by just seven networks, the largest of which was a $9.5 million global campaign connected to the right-wing, anti-China media group behindOf the 134 campaigns that involved paid ads that Meta identified and removed, 56 percent were focused on domestic audiences. Only 31 percent were solely focused on foreign audiences, meaning users outside the country where the network originated.
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