Top Meta executive said the company's name change was a success because it beat out coverage of the 'Facebook Papers' revelations
During a company-wide Q&A with employees in November 2021, led by Cox and Sheryl Sandberg, then Meta's chief operations officer, an employee asked about the overall success of the new Meta name, a longtime employee who has since left the company recalled. Cox said the name change was successful, explaining his measure of success was the amount of press coverage of the name change compared to the whistleblower disclosures.
"It was more than double the volume of the Facebook Papers coverage," Cox said on the call. He added that the coverage was also"neutral to positive in tone." "That's the kind of thing that we only could have dreamed of when we did the change in terms of press coverage," he went on."And it was a really big deal because Facebook Papers was a big story, especially inside the US."
While Cox's focus on the comparison was the volume of press coverage, the former employee who was present for the call was surprised by the answer. The person told Insider they and other colleagues at the time took it as"a bald statement that the name change was meant to move the attention of the press."
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