Deepfakes generated by artificial intelligence are having their moment this year, at least when it comes to making it look, or sound, like celebrities did something uncanny.
Tom Hanks hawking a dental plan. Pope Francis wearing a stylish puffer jacket. U.S. Sen. Rand Paul sitting on the Capitol steps in a red bathrobe.Google was the first big tech company to say it would impose new labels on deceptive AI-generated political advertisements that could fake a candidate’s voice or actions. Now some U.S. lawmakers are calling on social media platforms X, Facebook and Instagram to explain why they aren’t doing the same.
The letter to the executives from Klobuchar and U.S. Rep. Yvette Clarke of New York warns: “With the 2024 elections quickly approaching, a lack of transparency about this type of content in political ads could lead to a dangerous deluge of election-related misinformation and disinformation across your platforms – where voters often turn to learn about candidates and issues.”
“That’s like the bare minimum” of what is needed, said Klobuchar, who is sponsoring companion legislation in the Senate that she hopes will get passed before the end of the year. In the meantime, the hope is that big tech platforms will “do it on their own while we work on the standard,” Klobuchar said.
AI-generated ads are already part of the 2024 election, including one aired by the Republican National Committee in April meant to show the future of the United States if President Joe Biden is reelected. It employed fake but realistic photos showing boarded-up storefronts, armored military patrols in the streets, and waves of immigrants creating panic.
“That is going to be so misleading if you, in a presidential race, have either the candidate you like or the candidate you don’t like actually saying things that aren’t true,” Klobuchar said. “How are you ever going to know the difference?”
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Meta Oversight Board to review first case involving political 'deepfakes'Christopher Hutton is a technology reporter for the Washington Examiner covering Big Tech companies like Facebook and X as well as the regulatory efforts by Washington to rein in the tech companies. He previously wrote for a number of other outlets, including Daily Dot, Pando Daily, Religion Unplugged, and other outlets. He graduated from Ball State University in 2020 with a master's in sociology. You can find him on X at chris_journo.
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