Mercedes is finding that customers aren't as excited about new EVs as it is

Mercedes' EV lineup is growing, but dealers are having a hard time moving inventory amid challenges with high prices, climbing interest rates, and limited supply.

Most automakers are heading toward an electrified future full-tilt, but some are finding that the path forward will be a little bumpier than expected.With pricing that starts at around $53,000, Mercedes’ EQ line could be suffering from buyer sticker shock, and dealers want discounts to help.

Some at Mercedes feel the products are the problem, with one saying that the brand’s cars “need to be ‘want’ cars,” like thePrice might not be as large a sticking point for Mercedes buyers as it is for customers of mainstream brands, but everyone is thinking about money right now. Interest rates are high, and everything else in buyers’ lives is more expensive, so the shift could push people to examine the price tags more closely.

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