Mercedes' goal is simple: Become the 'most desirable electric vehicle luxury brand,' says the president and CEO of Mercedes-Benz North America.
1:31U.S. luxury market
"To be the most desirable electric vehicle luxury brand, we have to strike a balance between good products and good design but also supportive service," Psillakis told ABC News. "We don't see Tesla as a luxury competitor ... we see Tesla as a disruptor in the automotive sector, especially when it comes to electric vehicles."
"Charging is still a big roadblock for customers," she said. "Mercedes' charging stations are a reassurance to customers and a good, though expensive, marketing strategy."The company's charging network, which launches first in the U.S. and Canada and will be open to non-Mercedes models, could solve the country's EV charging dilemma.
Mercedes-Benz's battery plant in Bibb County, Ala., provides high-performance lithium-ion batteries for the company's electric SUVs.Quiroga pointed out that two Mercedes EVs -- the EQ S450+ and EQ S580 -- beat their EPA range estimates when Car and Driver staff conducted their extensive 75 mph tests on the vehicles.And Mercedes' EV momentum will give it an edge over the competition, according to Robby Degraff, an analyst at AutoPacific.
"Obviously it's affecting us, but we have a wide range of products in terms of style prices," he said. "There is high demand for the new GLC. This vehicle is not affected at the moment by any high interest rates or inflation."
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