The German automaker awarded its third Sustainability Prize during this month's event, now amplifying the next-gen finalists' submissions.
German visual artist Michael Sailstorfer created a series of works meant to inspire the next generation of sustainable apparel. Image credit: Mercedes-BenzDesigner Petra Fagerstrom was awarded the brand’s third-ever Sustainability Prize at the 38th annual Hyères Festival in France, coming out on top among a group of finalists and being awarded a “monetary grant.
In discussion with those in the running for this year’s Sustainability Prize, Mercedes-Benz encouraged competitors to use repurposed airbags, seat covers and belts, sun blinds, convertible roof fabric and floor mats from the automaker’s vehicles within their respective collections. The C 111 artwork was created by Michael Sailstorfer to satisfy the longing of owning his dream car. This creative spirit is shared by the next generation of international fashion talents at the Festival d‘Hyères”It has proven to be so inspiring to work alongside the Hyères fashion finalists on their sustainability journey,” said Ms. de Castro, Ms. Blanchard and Ms. Sándor, in a joint statement.
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