Mercedes-Benz commits to achieving carbon neutrality – resource conservation, recycling, full EV line-up
The three-pointed star has been the symbol of Mercedes-Benz for well over a century. Developed by Paul and Adolf Daimler in 1909, the trademark design was inspired by their father, Gottlieb Daimler, who had used a symbol like it to mark the family’s house on a postcard depicting a view of the town of Deutz.
As part of the Ambition 2039 strategy, Mercedes-Benz is pursuing a holistic approach towards a fully electric mobility future, which will see it launch a fleet of new vehicles that are carbon neutral along the entire value chain and lifecycle from 2039. The Mercedes-Benz Energy subsidiary has also established a successful business model with stationary large-scale energy storage application that re-use batteries to give them a second life when they can no longer be used in vehicles.
Additionally, the proportion of recycled materials used in the production of vehicles will be increased to 40% by 2030 to converse resources and avoid wastage, which will further reduce Mercedes-Benz’s carbon footprint.
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