Memorial Day alcohol sales likely to surge, helping industry suffering through coronavirus crisis
In this photo illustration, bottles of Miller Lite and Bud Light beer that are products of SABMiller and Anheuser-Busch InBev are shown on September 15, 2014 in Chicago.Americans spent nearly $3 billion buying alcohol in retail stores in the weeks before and after Memorial Day last year, according to Nielsen data.
In 2019, Memorial Day was the second-biggest holiday for alcohol consumption, trailing only the Fourth of July, according to Nielsen analysis of retail sales data from the two weeks around the holiday. More consumers are drinking at home, leading total alcohol retail sales to jump 26.5% during the nine weeks ended May 9 from a year earlier, according to Nielsen data. But the closure of restaurants and bars is putting pressure on the industry.
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