The first lady’s initative will expand to tackle online safety issues as it enters year two, but confusion about the program remains.
First lady Melania Trump and President Trump listen to speakers at an anniversary celebration for her Be Best initiative in the White House Rose Garden on May 7. By Mary Jordan and Mary Jordan National political correspondent Email Bio Follow and Emily Heil May 7 at 5:57 PM One year after Melania Trump launched her Be Best program, she announced Tuesday that she is expanding its most prominent component — combatting cyberbullying — to include a comprehensive push for online safety for children.
Balkam said a switch from a focus on cyberbullying to a broader online safety platform could also “help with the optics that come with this particular White House.” One memorable moment during the 45-minute event was when Francis Collins, director of the National Institutes of Health, took the microphone and urged parents to vaccinate their children.
MaryAnne Borrelli, a professor of government at Connecticut College, said there is “power intrinsic to the office” of the first lady, but there has been considerable variation in how presidential spouses, from Pat Nixon to Michelle Obama, have used it.Balloons at the Be Best celebration at the White House.
To carry out her large mandate, Trump runs an unusually small office, with only 12 employees. She announced Tuesday that she had appointed a “Be Best ambassador” from USAID, the international aid agency, and called on other government agencies to appoint ambassadors “to better highlight and promote the programs and services offered to parents and children.”
Patchin said all over the country, parents ask what they can do when “high-profile individuals” not only call others names online but gain popularity by doing it.
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