.temptalia is one of the most prolific and long-running beauty blogs on the internet.
. The Foundation Matrix matches foundation shades across brands and formulas, so that a user can identify the right shade in a different brand without a trip to the store. The Dupe List draws on an archive of swatches spanning several years to match products that are dupes so beauty enthusiasts can either find a cheaper option or determine if they already have a similar shade in their collection.
When grading a product, Mielke uses a system she refers to as “The Glossover,” which assigns a assigns a letter grade based on the points scored in several areas. For makeup, these are: product, which measures performance against the brand’s claims; pigmentation; texture; longevity; and application.
When asked how brands she’s worked with in the past react to less-than-favorable ratings, Mielke says, “I think that by and large, some of the brands I have been most critical of over time I actually have the best relationships with now. They know that when I'm writing a review, it's an honest review and not designed to be clickbait-y. I'm not just being negative to try and gather the views. [I'm just sharing] my experience, and I think they take it for that.
You won't see me play into greenwashing marketing. If a brand talked about the power of crystals, I would just discount and ignore that entirely., but she’s reluctant to do so. “Once I went on a trip with a brand, and they wanted us to go on camera and do little clips using the talking points for their new product. [And I thought,],” she recalls. “So my clip looks very different from the other videos [shot with influencers that day], because I was like, ‘This is a really pretty color.
The trend that has Mielke feeling optimistic about the future of beauty? “I think what I'm most excited to see is more diversity in shades outside of complexion [products]. We need inclusivity across the board. It's not just about foundation, it's about concealer, it's about powder, it's also about bronzer. It's even about eyeshadow palettes.” She cites
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