Meet the female cofounders behind one of 2021's 'Best Inventions': the inventors of Everist, a beauty brand focusing on the first patent-pending waterless concentrates for hair and body.
In April the brand became Climate Neutral Certified Carbon Neutral, in May they became available at Credo Beauty —
Jenkins and Stevenson first met at Western University’s Ivey Business School program, and stayed in touch — they were each working in the beauty industry, and together they have over 20 years of experience at different CPG brands. Optimism is one of the key brand values of Everist: it can be seen in its approachable, friendly copy and brand messaging, as well as in the yellow highlights splashed on the website and packaging.
As Stevenson explains, “There are some really key benefits. When it comes to this product, it’s three times more concentrated, so it's very compact. So already it’s smaller, which means a smaller carbon footprint. It requires less packaging, so you have less waste at the end of the day. And in our case, we make sure it's single-use, plastic free.”
Stevenson adds: “There's definitely the mountain connotation, but it’s also about the customer who wants to make small changes in their daily lives that add up the big impact.” “We don't need a hundred people doing zero-waste perfectly — we need millions of people trying to be better, however they can be,” Jenkins asserts.
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