Amber Asher and Verena Haller collaborated on the new Standard, London, the first international footprint for the cheeky US hotel chain.
There’s only one place in London where you can drink next to Gigi Hadid, read first edition British novels, stumble into a hallway fashion shoot, then flash the Hogwarts Express without getting arrested. It’s the—and it's first footprint outside of the US. The many insane joys of the Standard London were created with major input from two female forces: Amber Asher , the president and general counsel for Standard International, and Verena Haller , the hotel group’s chief designer.
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