Meet the local creators and Philly sports fans behind Fox’s ‘Universal Basic Guys’

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Meet the local creators and Philly sports fans behind Fox’s ‘Universal Basic Guys’
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Cherry Hill's Adam and Craig Malamut were inspired by WIP callers as they developed the main character for the cartoon.

Cherry Hill's Adam and Craig Malamut were inspired by WIP callers as they developed the main character for the cartoon.

But it took years to develop that idea for a TV show. The Malamuts started in animation with a Yahoo webshow calledanimation of Chase Utley and Ryan Howard. From there, the brothers were approached by Bleacher Report to make sports cartoons for them.-inspired cartoon parodying events in the NBA.

The two already had the concept for their central character, but they spent years searching for the right situation to insert him into. In one version of the show, he recorded an Eagles podcast out of his camper van. In another, he sold hot dogs at Crescent Golf Club. In another, he was an exterminator.“We kept trying to figure out what’s the best concept for him, and we finally landed on this concept of universal basic income in this post-work world,” Craig Malamut said.

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