As some gyms shutter their doors for good, fitness influencers are thriving. From Instagram to YouTube, here's how TKTKT
The channel currently boasts over 7 million subscribers. Pre-pandemic, it typically acquired new subscribers at an average rate of 3,000 subscribers a day, her cofounder and business partner Chris Sharpe told Business Insider. Today, it's seeing an average of 20,000 new subscribers a day.
The programs are geared towards women and curated by five trainers, the most famous of which is Kayla Itsines, who founded the app with Pearce. They have attracted an online fitness community exceeding 50 million,Tobi Pearce, CEO of the platform, told Business Insider that many of the app's followers are hungry for at-home and equipment-free programming. Delivering those programs has the made the transition to home workouts relatively seamless for users.
The London-based personal trainer said that before the pandemic, she typically filmed three to four strength workouts a week at the gym and shared them on herHer output hasn't changed during the pandemic, but she's shifted to filming at-home workouts that are accessible to everyone. That includes encouraging viewers to "use things like bags of sugar or water bottles in place of weights if they don't have any.
Both Kelli of Fitness Blender and Pearce of the SWEAT app have noticed similar trends. Kelli said that on YouTube, the biggest viewership jump has been on no-equipment workout videos, specifically for strength training and HIIT. Pearce said the app has seen a spike in users of Kayla Itsines' Bikini Body Guide program, which consist of 28-minute HIIT workouts, and Kelsey Wells' PWR program, which focuses on resistance training.
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