Otto Rohwedder of Davenport, Iowa, created the invention by which all others are judged — sliced bread — in 1928. His innovation quickly changed consumer culture.
The comparison by the celebrated entertainer stuck. Sliced bread is so mundane today we assume it’s as old as fire or the wheel.
Rohwedder’s mission to rewrite the epic story of man and bread appeared to end when fire destroyed his factory in nearby Monmouth, Illinois, in November 1917 — and with it his prototype bread slicer and the blueprints for it. A drawing of Otto Rohwedder's innovative commercial bread slicer, which reinvented the bread business in 1928."Few people in the industry believed that bread could be automatically sliced as it came off the assembly line," Aaron Bobrow-Strain wrote in"Bread was too unruly … Most bakers actively opposed factory slicing."Instant sensation
He ordered one of Rohwedder’s slicing machines on July 1, 1928, and touted the news in the local Constitution-Tribune on July 6. Otto Rohwedder sold his first bread-slicing machine to Chillicothe Baking Co. of Missouri, which introduced sliced bread on July 7, 1928. After its stunning success, company records show sales quickly followed in the Midwest and then farther across the nation in 1928 and 1929."Sales at the bakery shot up 1,000% in two weeks," Chillicothe tourism director Amy Supple told Fox News Digital.
A line at a New Orleans, Louisiana, rationing board. March 1943. American homemakers revolted in 1943 when the government began to ration sliced bread. Just 15 years earlier, sliced bread hadn't existed. He sold the invention by which all others are judged to Micro-Westco of Bettendorf, Iowa, in 1933, during the depths of the Great Depression, according to the American Society of Baking.
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