Nike executive Peter Moore designed the original Air Jordan sneakers for ascendant NBA rookie Micael Jordan in 1984; the relationship changed global consumer culture.
Peter Moore made footwear an art form. Paired with a young sports star whose ascendancy defied gravity, Moore's art inspired a pop-culture phenomenon. Moore designed the original Air Jordan sneakers. They were first worn by Chicago Bulls rookie basketball star Michael Jordan in 1984 and then released to the public before the end of the NBA season in the spring of 1985.
Sotheby's sold a pair of Air Jordan 13 sneakers, which Jordan wore in the 1998 NBA championships, for $2.2 million at auction in April 2023 — the most expensive footwear in world history. The creation of Air Jordan sneakers was such an iconic moment in pop-culture history that the story behind it is now the subject of a new star-studded Hollywood production.
Nike hired him in 1983 as its first creative director, just as Jordan was emerging as a transcendent star on the basketball court for the University of North Carolina. Jordan, most notably, hit the game-winning shot as a 19-year-old freshman in the 1982 NCAA championship game. 'Corporate environments were not a natural habitat for Moore,' Dunne, the sneaker expert and podcaster, wrote for Complex.com.
In addition to the innovations of the original Air Jordan was its incredible-for-its-day eye-catching colors: red leather bands around the ankle and toe, black laces and black Nike swoosh, against a white backdrop. 'The idea was to break the color barrier in footwear,' Moore wrote in his 1995 book, 'Peter Moore: A Portfolio.' 'Prior to that, 99% of shoes were white or black, so I decided to design a shoe that would really take color well.
Air,' with the famous Affleck-Damon tandem in starring roles, has brought the Air Jordan story to theaters around the world. 'Nike nabbed Jordan by creating a shoe that wasn’t just for him but of him,' writes RogerEbert.com in its review of the new flick. 'The representation of his soon-to-be iconic persona in a form that made us feel as if we, too, could reach such heights.' Moore gave those dreams of new heights shape, form and color.
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Xiaomi Smart Air Purifier Compact Review: Cleaner Air For As Low As $50?I'm a Chinese-American journalist in Hong Kong, covering consumer tech in Asia. Before focusing on this exciting beat, I was a general culture writer and editor with bylines in the New York Times, Wall Street Journal, Sports Illustrated, New York Magazine, among others. Feel free to email me at bencsingmail.
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