Image Magazine's September fall fashion issue is a celebration of L.A. icons, emerging designers, creatives.
The difficulty of cutting through the packaging is not lost on us. Every day, it seems, the drops are becoming more difficult to unpack and virtually impossible to understand. A box arrives — if you are lucky enough to avoid being sent to a pick-up location — and you open it, only to find a series of Matryoshka tests waiting for you inside. First is another box. Then another. And another. Then a sleeve. A bag. Each one is stamped with its own insignia.
We are drowning in a glut of garments. To say nothing of the waste — more on that later — there are so many sweatshirts, so many tees, so many dad hats. Apparel is the Aperol spritz of the brunch all the brands are attending. Restaurants, coffee shops, boutiques, luxury companies, Costco, bars — all make clothes to mark the occasion of, well, their existence. Commemoration is. Even the bootleggers, beacons of egalitarian fun, are feeling the oversaturation.
The real thing is hard to find no matter how hard you look and what apps you use. Which is why, in L.A., we place such a high value on letting the senses be our guide. There are myriad ways to cut through the oily sheen of marketing and gimmicks. Our preferred method is by making ourselves available toThe third installment of “Image Makers” is a return to the essence. This is a concept album full of The Real’s many manifestations. This isn’t about what is being sold, or resold.
The committed bear witness, they ruminate, they envision. They expose the façades of what’s not it and open new realms of what could be through their offerings to the fashion gods. The Image Makers are clear about who or what they serve. Each piece is in conversation with the very rules they betray. Their textiles are merely mediums through which to transmit from another place. A new world of extreme openness, in a future built from the L.A. that was.
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