PLDT Inc., Smart, MediaQuest Holdings, Cignal TV, and NTT DATA Friday, Aug. 25, announced their collaboration to offer a new experience for basketball fans from the Philippines and overseas who will watch the FIBA Basketball World Cup 2023 onsite in Manila: the unveiling of Pearl, the country’s first “Digital Human”.
PLDT Inc., Smart, MediaQuestHoldings, Cignal TV, and NTT DATA Friday, Aug. 25, announced their collaboration to offer a new experience for basketball fans from the Philippines and overseas who will watch the FIBA Basketball World Cup 2023 onsite in Manila: the unveiling of Pearl, the country’s first “Digital Human”.
PLDT Inc., Smart, MediaQuest Holdings, Cignal TV, and NTT DATA Friday, Aug. 25, announced their collaboration to offer a new experience for basketball fans from the Philippines and overseas who will watch the FIBA Basketball World Cup 2023 onsite in Manila: the unveiling of Pearl, the country’s first “Digital Human”. The nearly half a million sports fans expected to gather at the FIBA tournament which runs from Aug. 25 to Sept.
Pearl speaks with visitors naturally, complete with detailed facial expressions. Fans who want to get updates on the games can simply ask Pearl, who can then tell them the latest game results, statistics, leaderboards, and upcoming matches. Digital Human technology has been developed by NTT DATA, along with NTT Ltd. and NTT DATA Business Solutions, to promote Smart Solutions for fans to experience globally.
These Smart Solutions combine creative communications with the latest advances in Internet of Things technology and AI to create a unique experience for sports fans. The NTT Group has introduced Smart Solutions through various sporting events such as the Tour de France, IndyCar Series, and Major League Baseball.
“Aside from helping sports fans enjoy the FIBA games, Pearl gives them something more – a taste of the emerging digital future today. That’s why we are quite keen on bringing Smart Solutions to Philippine sports. This will bring the fan experience to new, higher levels.”, said Jane J. Basas, President and CEO of Mediaquest and Cignal.
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